NASCAR Cartoon Network Wacky Racing
IDENTITY PACKAGING PRINT
To bring exposure to a consumer product and promotion business, Cartoon Network teamed up with Hanna-Barbera to launch a multi-year family oriented NASCAR team. In a sport that has been dominated by traditional core sponsors, the challenge was to break the mold and gain awareness bringing kids and families to the sport.
Cartoon Network's culture is one of fun and irreverence and the Wacky Racing brand needed to extend that image. With images of Fred Flintstone, Dino, a bug splat and Muttley dumping tacks off the back bumper, "wacky-ness" was incorporated everywhere. The scope of the project included everything from the identity, car graphics, car transporter, uniforms, pit graphics, merchandise, merchandise transporter and support collateral. ...and YES, those are tire tracks running across the pit crew uniforms.