Thrombosis Program, Vancouver General Hospital
DIGITAL IDENTITY PRINT
The Thrombosis Program, within Vancouver General Hospital, is the main clinic in British Columbia specializing in embolisms or "blood clots". As a newly established program they needed an identity that would gain recognition as a modern "state-of-the-art" clinic among doctors, hospital staff, donors and patients.
The mark represents the three aspects of what forms blood clots, known in the medical field as "Virchow's Triad". Each of the three circles represents a cause and when all overlap the formation of an embolism appears. The identity was rolled out with website, printed correspondence and stationery system.