Pharmasave On The Drive
How do you get a national pharmacy chain accepted in a diverse and eclectic neighbourhood? You give it a neighbourly face. The simplistic drawn look of the man and his dog help to soften the chain's "look" and "feel" and make it more friendly and approachable to local customers. Also, the tagline "A kinder pharmacy" reinforces that ideal. The "On The Drive" logo relates to "nesting" and families, and shows that the pharmacy is glad to be part of the neighbourhood.
The Project consisted of identity, stationery, sandwich boards, and print collateral.