Jade Asian Greens

IDENTITY PACKAGING PRINT

Gaining in popularity, asian greens has been a catagory that has been largely untapped from a consumer brand standpoint. This food catagory is usually sold in bunches without the clamshell packaging. The challenge was to design a label that would gain the confidence of existing asian greens consumers as well as attract those who are new to asian greens.

The design is fresh and upscale and encompasses a subtle textured pattern within a pen and ink swash. The new product line is color coded for each of its eight different varieties and includes recipes and product details on the back.