martin design studio mark

Jade Asian Greens


Gaining in popularity, asian greens has been a catagory that has been largely untapped from a consumer brand standpoint. This food catagory is usually sold in bunches without the clamshell packaging. The challenge was to design a label that would gain the confidence of existing asian greens consumers as well as attract those who are new to asian greens.

The design is fresh and upscale and encompasses a subtle textured pattern within a pen and ink swash. The new product line is color coded for each of its eight different varieties and includes recipes and product details on the back.

Jade Asian Greens Logo Jade Asian Greens Tagline
Jade Asian Greens 3 clamshells
Jade Asian Greens Product Line