martin design studio mark

Harley-Davidson Genuine Motorcycle Oil

PACKAGING

The original Harley-Davidson Motorcycle Oil packaging was crowded and confusing, having its name and logo appear multiple times on the front panel. It needed to be simplified. The packaging project, handled by another firm, called on Martin Design Studio to aid in certain aspects of the design. The outcome is a design that is easy to read and is strictly Harley-Davidson.

Harley-Davidson Packaging