Warner Bros. Classic Collectible Figurines

PACKAGING

A new fad had emerged in miniature collectibles. The competition had already been out in the market and was well known. Warner Bros. needed to enter the market with something unique, inexpensive and impactful. Since the competition's packaging was in the form of mini boxes, something different had to be done.

Transparent tubes were the perfect answer. Having never been done before, transparent tubes allowed excellent viewing of the product within their own backdrop environment. The product line was extended throughout most of Warner Bros. properties, from Batman, Scooby, and Tweety, to the Wizard of Oz.